Good Strata
I got the opportunity to work on a quick week-long project for Good Strata, an Australia-based company with the motto "Effortless living, empowered communities." The idea was to take the Good Strata logo and give it more dimension. I explored how it could feel in 3D by adding dimension to it, adding a translucent glass-like material, and lighting it in a way that creates soft highlights and reflections. This project came through a conversation with Joel Wasserman, and we were both curious to see how far we could push the visual identity.
We also experimented with some AI-generated visual styles using tools like MidJourney to explore alternate moods and directions. On top of that, we animated the logo to bring out its form in motion—because seeing something move adds a whole new layer of meaning. This was a quick but satisfying project that turned a simple logo into a living, glowing object—one that captures the clarity and community vibe of the brand.
